There’s been a massive digitization of the population, which despite keeping everyone entertained and connected, comes with one gaping flaw – a hard drive crash could wipe out your data in an instant. Nobody’s immune, even grandparents routinely rock the latest smartphones and post on Facebook. Nearly all schoolwork is done on computers or tablets, eBook sales far outstrip their paper cousins, and photo printing is a rarity. Unless there’s a physical requirement like putting a photo into a frame, all our data is staying digital. People’s entire lives, their memories, and work are on personal hard drives, yet a large majority of households have no backups.
If you’ve ever lost your data or had your computer stolen, you know the panic and rage that follows…turning the house upside down, hoping desperately to find that USB stick that maybe your data was copied to, once upon a time…before collapsing onto the couch as it sinks in: there’s nothing left.
While hopefully your hard drive is still in good shape, surprise failures do happen. The mechanics don’t last forever, and even brand-new drives can be blitzed by a power surge. Theft is always a risk, as is user error like deleting files accidentally, or even getting hit by a nasty virus that destroys or holds your files for ransom. That last one is tricky. Most households are using apps like Dropbox, iCloud or OneDrive as their backup, thinking if their hard drive crashes or gets stolen, they’ll just download the files from there. Unfortunately, those very handy apps are no help if you’ve been hit with ransomware. Almost instantly as the malware encrypts your local files until you pay up, those sync apps upload the infected versions – for your convenience. Older, safe versions of the files no longer exist, because these apps are designed to give a constant mirror of your drive, not a backup.
Stop for a moment and think about what you’d lose right now if your hard drive failed. What’s on there? Household management files like tax info, warranties you’ve scanned in, photos of your children or grandchildren, videos of first steps and school plays, maybe even your wedding video? While some losses are merely inconvenient, like recreating your budget or rebuilding your recipe collection, other losses are heartbreaking. It’s not a feeling we’d wish on anyone!
What You Can Do
Backing up at home used to be something only tech geeks did, but like everything cool, it’s gone mainstream. We recommend a 3-2-1 approach: 3 copies of your data, with 2 local at your home and 1 offsite.
Typically, this means keeping your regular hard drive where your data is now, one copy of precious files on a backup USB drive, and one that automatically uploads to the secure cloud as you add new files. That way, the USB drive protects your data if your computer dies, and the cloud copy protects you if something happens to the computer and your USB drive, like fire, flood or theft. It’s a good idea to make sure you unplug that backup USB drive afterwards and pop it into a drawer, as connected devices can easily become infected during an attack or stolen during a break-in.
Two of these methods require you to actually pay attention, which is where many households struggle. It’s a rare home where someone takes the time to sit down each week and carefully run a backup. Not that it’s tricky, but unless you’re one of those cool geeks it’s pretty boring and not a high priority after a long day! That’s why we recommend a cloud backup solution or letting us take care of it remotely.
You’ll be able to retrieve files at will, without having to roll back your entire drive, and know your solution has caught even the smallest file change without you needing to flag or mark it in any way. Even better, because it’s in the cloud, you can access your secure backup from anywhere. Left a work file at home? No problem, it’s in your cloud backup. On vacation and need to check a detail or show off a photo? No problem, it’s in your cloud backup. We’re able to get you set up with the perfect backup solution that meets your needs, both now and in case of emergency.
If you’re ready to protect your data before you lose it, give us a call at (850) 659-6649.
The True & Unexpected Costs of Being Hacked
There are the normal costs everyone associates with a breach, like getting your own server and computers fixed up, with maybe a little downtime. But really, most businesses view the possibility of getting hacked as more of an inconvenience than a bottom-line cost. For those who’ve come out the other side though, it’s a very different story. They know the hidden and ongoing costs of a data breach can be crippling, and that IT security exists to protect your business on multiple levels. All those surprise costs that spiral out of control are why most businesses close after a cyber-attack. Here are a few of the hard, but common realities of life after a hack.
Raiding the budget to reduce downtime
From the moment a cyber-attack gets into your system, things get expensive, and the longer the attack goes, the more it costs. Latest stats reveal most breaches aren’t identified for around 191 days, then it can take on average another 66 days to contain the damage. During this time you’re cleaning PCs, mobile devices, laptops, servers and even entire networks. Add to this the fee for experts to fix everything up, all the new tools and software they insist you have, and all the hours/days/weeks when your business is struggling with downtime, you’ll exhaust your emergency funds very quickly.
The long arm of the law
Depending on what data was stolen and how you handled the situation, you could be liable for fines into the millions. Having any medical data or legal files leak is a particularly messy scenario with fines coming from multiple sources. In any case, new privacy laws mean businesses are liable for massive fines if they don’t disclose a data breach, even if only email addresses were stolen. Where this gets even trickier is that the burden is on your business to know exactly what data has been stolen/illegally accessed, so you can report it before the fines stack up. This means that even if you were able to fix up the systems yourself, you still need to hire an expert who can identify exactly what the hackers took, from where and when.
Customer retention measures
In a double-down crush to your bottom line, not only does your business have to bear the cost of the hack, your future income takes a hit as customers lose trust and leave. To offset this, many businesses need to engage PR experts, spend more on advertising, and go all out to ensure they survive to fight another day. Even so, your breach disclosure will still come up in search results for many years. The more negative publicity your breach attracts, the more you’ll need to spend on customer retention.
All your secrets exposed
While you may not have Pentagon level secrets to protect, your business does have information that you’d like to keep to yourself. Hackers love going after those juicy tidbits, and the more closely you guard them, the more attractive they are. Think Coca Cola recipe, Big Mac Secret Sauce or 11 Herbs & Spices…While those corporations would be big enough to keep their competitive edge after the breach, your business success relies on at least some information staying secret. It may not be a secret recipe, but your proprietary methods and databases have a black-market value all of their own.
But simply avoiding a breach doesn’t cost much at all…
The thing is, it’s not expensive to stay on top of it all and keep your business protected. For a low monthly fee, we can reverse the entire scenario and secure your systems against the unknown. That means no need to raid other department budgets in a panic, pay crippling fines, make embarrassing public announcements, or fight to retain your competitive edge.
We can help with making sure your systems have the latest security patches and your anti-virus knows the latest tricks to watch for. Our technicians can build a virtual fortress around your business that keeps the bad guys out while letting you thrive, and even monitor security with early warning systems. Whatever your needs are, both now and moving ahead, we’re here to help keep you safe while keeping your IT costs low.
Ready to secure your business against breaches? Give us a call today at (850) 659-6649.